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Nike Volt Collection: The Bright Yellow Shoes Seen on Athletes at the 2012 Summer Olympics in London
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Nike trainers steal the show at Olympics | ELLE UK
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Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
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London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
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foot talk: Nike Volt: Shocking successful ambush marketeering?
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Nike-Sponsored Russian Track Athletes Under Investigation For Doping – Footwear News
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Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
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Nike takes marketing gold with neon-yellow shoes
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
LeBron James to Wear Nike Hypedunk 2012 in London Olympics | NIKE LEBRON - LeBron James Shoes
2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times
